The Sage Network
The Sage Network is a small marketing and advertising company founded in 2001, specializing in consumer insights and innovative ideation techniques to support business growth. With a focus on brand strategy, design thinking, and qualitative research, the company offers virtual courses and interactive workshops to enhance creativity and effective product positioning.
Company Overview
The Sage Network operates within the Marketing & Advertising industry and was founded in 2001. With a team size of three, it is classified as a very small business. The company focuses on providing impactful insights and innovative ideas to support business growth. Its headquarters are located in the Bay Area and the Greater New York City area, US.
Specialties
The Sage Network specializes in various areas including ideation, consumer insights, design thinking, and brand strategy. Its expertise extends to qualitative research, naming, positioning, innovation, and new product development. The company employs methods such as ethnographies, focus groups, and online research to gather valuable consumer insights.
Courses and Workshops
The Sage Network offers a range of virtual courses and interactive workshops aimed at enhancing creativity and ideation techniques. Courses include 'Positioning Sparker', 'Naming Express', and 'Creativity Booster', designed to assist businesses in effective product positioning and naming. Workshops facilitate hands-on experience in ideation and are available for up to 20 participants.
Consumer Research Techniques
The company utilizes various consumer research techniques to gather insights. This includes conducting shop-alongs to observe consumer behavior, as well as employing focus groups to collect feedback on new concepts. Online techniques such as discussion boards, digital diaries, and online interviews are also part of their research methodology.
Innovation and Idea Generation
The Sage Network emphasizes breaking down barriers to creativity to foster new ideas. It runs idea generation sessions focused on building awareness and generating behavioral models. The 'New Product Energizer' course aims to invigorate the development process of new products, while the 'Virtual Ideation' course focuses on generating ideas in a virtual environment.