Jo Thorogood
About Jo Thorogood
Jo Thorogood is a Co-Founder and Partner at The Sage Network, specializing in market assessment and business strategy. With an MBA from Northwestern University's Kellogg School of Management and extensive experience in consulting, he has contributed to various organizations and speaks at innovation summits.
Work at The Sage Network
Jo Thorogood has served as Co-Founder and Partner at The Sage Network since 2001. Based in the San Francisco Bay Area and Greater New York City Area, Thorogood has contributed to the organization's focus on marketing and business strategy. The Sage Network emphasizes innovation, insights, and ideation, aligning with Thorogood's expertise in market assessment and opportunity identification.
Education and Expertise
Jo Thorogood holds an MBA from the Kellogg School of Management at Northwestern University, where he studied Marketing and International Business. Additionally, he earned a Master of Engineering (MEng) and a Bachelor of Science (BSc) in Electrical and Electronic Engineering from the University of Bath. His educational background supports his specialization in innovation, insights, and ideation, as well as his proficiency in human-centered design.
Background
Jo Thorogood has a diverse professional background, having worked in various consulting roles across multiple countries. His career includes positions at Booz Allen Hamilton, Accenture, Gemini Consulting, and The Cambridge Group. Thorogood has lived and worked in the UK, Australia, Finland, and the USA, which has enriched his understanding of global markets and consumer behavior.
Achievements
Throughout his career, Jo Thorogood has been involved in numerous initiatives aimed at fostering creativity and innovation. He runs workshops on Creativity and Idea Generation for top colleges, including Vassar College, and speaks at college innovation summits, such as those at UC Santa Barbara. Thorogood also provides guidance to winners of entrepreneurship competitions at the University of Bath, showcasing his commitment to nurturing emerging talent.
Consulting Experience
Jo Thorogood has extensive consulting experience, having worked at notable firms such as Accenture, Gemini Consulting, and The Cambridge Group. His roles included serving as a Consultant and Project Director, where he utilized various techniques, including ethnographies and focus groups, to uncover consumer insights. This experience has informed his current work in marketing strategy and innovation.