Alyssa Hollenback
About Alyssa Hollenback
Alyssa Hollenback is an Account Executive at Viant Technology, with a background in media planning and education. She holds a Bachelor of Arts in Political Science and Economics from the University of Saint Thomas and has worked in various roles in marketing and media since 2014.
Work at Viant Technology
Alyssa Hollenback has been employed at Viant Technology as an Account Executive since 2022. In this role, she is responsible for managing client accounts and developing strategies to enhance client engagement. Her experience in media planning and execution contributes to her effectiveness in this position.
Previous Experience in Media Planning
Before joining Viant Technology, Alyssa Hollenback held various positions in media planning. She worked at Haworth Marketing + Media as a Media Planner for Out-of-Home from 2016 to 2018 and as a Media Planner for Digital Investment from 2018 to 2019. Additionally, she served as a Media Assistant at Haworth from 2014 to 2016. Her roles involved developing media strategies and managing campaigns.
Education and Expertise
Alyssa Hollenback earned a Bachelor of Arts in Political Science and Economics from the University of Saint Thomas, where she studied from 2009 to 2013. Her academic background provides her with a solid foundation in analytical thinking and economic principles, which are beneficial in her career in media and account management.
Background in Higher Education
During her time at the University of St. Thomas, Alyssa Hollenback engaged in leadership and support roles. She served as an Orientation Leader for five months in 2012, helping new students acclimate to university life. Additionally, she worked as a Peer Writing Consultant from 2011 to 2013, assisting fellow students with their writing skills.
Experience in Retail and Advertising
Alyssa Hollenback has diverse experience in both retail and advertising sectors. She worked at lululemon as an Educator/Expeditor from 2017 to 2020, where she focused on customer service and inventory management. Following that, she held positions at Carmichael Lynch as a Media Supervisor and at Essence as a Media Planning Supervisor, further enhancing her expertise in media strategy and execution.