Viant Technology
Viant Technology offers a demand-side platform for programmatic advertising, utilizing AI and machine learning for campaign optimization and advanced audience insights.
Viant Technology Services
Viant Technology offers a comprehensive demand-side platform for programmatic advertising. This platform provides AI-powered tools designed to enhance ad buying and campaign performance. The company also features an advanced data platform to aid in audience insights and segmentation. Additionally, Viant utilizes unique Household ID™ technology to support targeted advertising efforts across multiple channels. Their services enable omnichannel marketing, incorporating various formats such as audio, connected TV, display, digital out-of-home, in-game, mobile, and native advertising.
AI-Powered Campaign Optimization
Viant Technology employs machine learning to optimize advertising campaigns. The platform uses AI-driven tools to analyze and improve campaign performance, ensuring that advertisements reach the most relevant audiences. These advanced solutions help in strategically managing ad spend and enhancing overall campaign effectiveness, incorporating real-time adjustments and in-depth data analysis.
Industry-Specific Solutions
Viant Technology offers tailored solutions for a variety of industries, including auto, B2B, CPG, education, and healthcare. Each industry-specific solution is designed to meet the unique needs and challenges of its sector, leveraging Viant's AI-powered tools and advanced data platform. These customized services provide valuable insights, support targeted advertising efforts, and help optimize campaign performance across different market segments.
Identity Resolution and Direct Publisher Access
Viant Technology provides tools for identity resolution, enabling advertisers to accurately track and target users across various devices and platforms. This capability ensures precise audience targeting and measurement. Additionally, Viant offers direct access to publisher inventory, allowing advertisers to streamline their buying process and maintain higher control over their campaigns.
Advanced Reporting and Campaign Analysis
Viant Technology equips advertisers with advanced reporting tools to conduct detailed campaign analysis. These reporting capabilities offer in-depth insights into campaign performance metrics, helping advertisers make data-driven decisions. By providing comprehensive and actionable data, Viant aids in optimizing future campaigns and improving overall advertising strategies.