Ashlee Smith
About Ashlee Smith
Ashlee Smith is a Senior Account Executive at Viant Technology, with a diverse background in marketing and client services. She has held various roles at notable companies, including Expedia Group and LT Partners, and has a strong foundation in both digital and traditional marketing strategies.
Current Role at Viant Technology
Ashlee Smith currently serves as a Senior Account Executive at Viant Technology, a position she has held since 2023. In this role, she is responsible for managing client accounts and overseeing media deliverables. Her expertise includes conducting reporting analysis to evaluate the performance of marketing campaigns, which is crucial for optimizing client strategies.
Previous Experience at LT Partners
Before joining Viant Technology, Ashlee worked at LT Partners as the Head of Client Services from 2021 to 2023. In this role, she led client service initiatives and was instrumental in developing strategies to enhance client relationships and service delivery.
Experience at Expedia Group
Ashlee held multiple positions at Expedia Group, including Strategic Account Director from 2019 to 2021 and Senior Account Manager for a brief period in 2019. Her roles involved managing strategic accounts and contributing to the company's overall marketing and partnership strategies.
Educational Background
Ashlee studied at The University of Texas at Austin, where she earned a Bachelor of Science degree in Advertising and completed the Business Foundations program from 2001 to 2005. She also participated in the TexasMedia Program, which focused on media strategy and planning, further enhancing her expertise in the field.
Diverse Marketing Experience
Ashlee Smith has a diverse background in both digital and traditional marketing. Her experience spans various roles, including Media Strategist at Tribal DDB and Senior Manager, Partner Marketing at Hotels.com. She has worked with affiliate and meta marketing teams, indicating her proficiency in performance-based marketing strategies.