Chris Vanderhook
About Chris Vanderhook
Chris Vanderhook Chief Operating Officer
Chris Vanderhook serves as the Chief Operating Officer at Viant Technology. As COO, he oversees daily operations and strategic initiatives critical to the company's success. Since co-founding Viant Technology in 1999, Chris has played a significant role in guiding the company through its various stages of growth.
Chris Vanderhook Co-Founder of Viant Technology
Chris Vanderhook co-founded Viant Technology in 1999. Over the years, he has been instrumental in developing and expanding the company's capabilities in advertising technology. His efforts have positioned Viant Technology as a key player in the digital advertising space.
Chris Vanderhook Expertise in Advertising Technology
Chris Vanderhook has extensive expertise in advertising technology. He has been involved in significant industry discussions, particularly around the deprecation of third-party cookies. His insights have contributed to shaping contemporary digital advertising strategies, especially focusing on people-based advertising technology.
Chris Vanderhook Green Media Summit Participation
At the Green Media Summit, Chris Vanderhook discussed sustainability in digital ads. His participation highlights his commitment to integrating sustainable practices within the advertising technology sector. This involvement underscores his forward-thinking approach to digital advertising.
Chris Vanderhook Contributions to People-Based Advertising Technology
Chris Vanderhook has played a key role in the development of people-based advertising technology. This approach focuses on targeting individuals rather than cookies or devices, enhancing personalization and engagement within digital advertising. He showcased the latest developments in this technology at Viant Innovation '23.
Chris Vanderhook AdTechGod Podcast Co-Host
Chris Vanderhook co-hosts the AdTechGod podcast with Tim Vanderhook. The podcast covers various topics related to advertising technology, offering listeners insights from industry experts. This platform allows Chris to share his knowledge and perspectives with a broader audience.