Gisele Perasolo Alves
About Gisele Perasolo Alves
Gisele Perasolo Alves serves as the VP of Growth Marketing at Viant Technology, where she focuses on sustainable digital advertising solutions. She has a diverse background in marketing leadership across various industries and is currently studying Artificial Intelligence for Business at MIT Sloan School of Management.
Work at Viant Technology
Gisele Perasolo Alves serves as the Vice President of Growth Marketing at Viant Technology, a position she has held since 2024. In this role, she focuses on driving marketing strategies that leverage artificial intelligence and autonomous advertising technologies. She played a key role in the development of Viant's flagship sustainability program, Adtricity, which aims to provide sustainable digital advertising solutions.
Previous Experience at Yahoo
Gisele has extensive experience at Yahoo, where she held various senior roles over several years. She served as the Senior Director of International Field Marketing from 2019 to 2021 and as the Senior Director of Global Marketing from 2022 to 2023. Her roles included managing marketing strategies for Latin America and the US Hispanic markets, as well as leading international marketing initiatives.
Education and Expertise
Gisele is currently studying Artificial Intelligence for Business at MIT Sloan School of Management, which she began in 2023. She also studied Business Transformation at Singularity Brasil in 2022. Gisele holds a Bachelor's degree in Public Relations, Advertising, and Applied Communication from Unip, completed in 1998, and a Professional Program in Marketing from the University of California, Berkeley, completed in 2000.
Background in Marketing and Consulting
Gisele has a diverse background in marketing and consulting, having worked in various industries including technology, advertising, and beauty. Her previous roles include Marketing Coordinator at BAX Global, Manager of Competitive Intelligence at SKY, and Marketing Consulting at The Estée Lauder Companies Inc. She has demonstrated strong problem-solving skills and the ability to identify growth opportunities across different sectors.
Multicultural Leadership Experience
Gisele possesses a multicultural leadership background, having worked in multiple countries including Brazil and the United States. Her experience spans several industries, allowing her to foster relationships across diverse stakeholder groups. This has contributed to her ability to deliver high-impact marketing strategies that drive revenue growth.