Jenna Paparian
About Jenna Paparian
Jenna Paparian is an Account Executive at Viant Technology, where she has worked since 2021. She holds a Bachelor of Science in Marketing from Providence College and an MBA from Boston University, with extensive experience in media planning and marketing.
Current Role at Viant Technology
Jenna Paparian serves as an Account Executive at Viant Technology, a position she has held since 2021. In this role, she is responsible for managing client accounts and developing strategies to optimize advertising campaigns. Her work focuses on leveraging data-driven insights to enhance client engagement and drive business results. Jenna operates within the Greater Boston area, contributing to the company's mission of providing innovative advertising solutions.
Previous Experience in Digital Media
Prior to her current role, Jenna worked at Digitas North America as a Digital Media Supervisor from 2019 to 2021. In this capacity, she oversaw digital media campaigns and collaborated with cross-functional teams to ensure successful execution. Jenna's experience at Digitas followed her tenure at MullenLowe Mediahub Global, where she held various positions including Media Planner, Media Supervisor, and Senior Media Planner from 2015 to 2019. This diverse background in media planning and supervision equipped her with a comprehensive understanding of the digital advertising landscape.
Educational Background
Jenna Paparian earned her Bachelor of Science in Marketing with a minor in Finance from Providence College, completing her studies from 2011 to 2015. She furthered her education by obtaining a Master of Business Administration (MBA) from the Questrom School of Business at Boston University, where she studied from 2020 to 2023. This academic foundation in marketing and business management supports her professional endeavors in the advertising industry.
Internship Experience
Jenna has a history of internship roles that contributed to her professional development. She began her career as a Marketing and Development Intern at WaterFire Providence in 2013, where she gained valuable experience in marketing strategies. Additionally, she interned at The Exhibit Source from 2014 to 2015, focusing on marketing initiatives. Earlier in 2013, she also worked as a Marketing Intern/Stylist at LF Stores. These internships provided her with foundational skills in marketing and client engagement.