Chrissy Phoong
About Chrissy Phoong
Chrissy Phoong is a Digital Marketing Specialist at FOUR PAWS with extensive experience in marketing and public policy across various international roles.
Professional Role at FOUR PAWS
Chrissy Phoong has been serving as a Digital Marketing Specialist at FOUR PAWS in Sydney, New South Wales, Australia, since 2020. In this role, she focuses on increasing engagement and building awareness for animal welfare issues. Her efforts have resulted in substantial support growth for FOUR PAWS, including a 40% increase through regular engagement initiatives. Moreover, Chrissy played a key role in the 138% growth of a petition against fur, with plans to present it to parliament.
Career at Microsoft
Chrissy Phoong has an extensive background with Microsoft in Singapore, holding various roles from 2015 to 2019. She started as a Product Program Manager (2015-2017), then advanced to Senior Product Marketing Manager (2017-2018) before becoming Senior Marketing Communications Manager (2018-2019). During her tenure, Chrissy managed significant marketing budgets and operationally mobilized teams across 12 countries. Her responsibilities included crafting marketing strategies and executing communication plans to support product launches and campaigns.
Academic Background
Chrissy Phoong holds multiple degrees and has an extensive academic background. She earned a Master of Public Policy from the Lee Kuan Yew School of Public Policy (2016-2018) and a Masters in Public Policy from Yonsei University (2017). She also holds a Bachelor of Engineering in Biomedical/Medical Engineering with a Minor in Technopreneurship from the National University of Singapore (2007-2012) and a Bachelor of Engineering in Technopreneurship from the KTH Royal Institute of Technology (2009-2010).
Early Career Roles
Before her roles at Microsoft and FOUR PAWS, Chrissy gained experience in various positions. She worked at the Lee Kuan Yew School of Public Policy as a Graduate Research Assistant (2017-2018) and as an Undergraduate Research Assistant (2011). Additionally, Chrissy held the role of Client Servicing Executive at Kantar Millward Brown (2013-2015) and Marketing Assistant at OrganoClick AB in Stockholm, Sweden (2009-2010). These roles helped her build a solid foundation in research, marketing, and client services.
Achievements in Public Policy Programs
Chrissy Phoong's contributions in public policy are noteworthy. She was awarded the WyWy Gold Award for Best Policy Analysis Exercise Paper during her graduate studies. Additionally, she engaged with government ministries, private sector, and industry associations across South Korea, Japan, Vietnam, and Singapore. Her public policy efforts were complemented by launching advocacy campaigns such as those for bile bears in Vietnam and the #OneWelfare campaign.