Lyuba Popova
About Lyuba Popova
Lyuba Popova is the Digital Communications Coordinator for Bulgaria at FOUR PAWS, with a background in marketing and communications.
Company
Lyuba Popova serves as the Digital Communications Coordinator for Bulgaria at FOUR PAWS. Since 2019, she has been responsible for managing digital communication strategies and campaigns tailored to the Bulgarian audience. FOUR PAWS focuses on animal welfare and Popova plays a significant role in leveraging digital platforms to advocate for the organization's mission.
Title
Currently, Lyuba Popova is the Digital Communications Coordinator for Bulgaria. Her role primarily involves the strategic oversight of digital communications, ensuring cohesive and effective messaging across various digital platforms to support the objectives of FOUR PAWS in Bulgaria.
Education and Expertise
Lyuba Popova completed her education at the American University in Bulgaria, where she earned a degree in Journalism and Mass Communication and a major in Political Science from 2012 to 2016. Her academic background enriched her understanding of media communications, which she applies extensively in her professional career. Additionally, she volunteered with the ISE Organization, gaining valuable insights into media communications and entrepreneurship.
Background
Prior to her current role, Lyuba Popova accumulated experience in various capacities. She worked as a Marketing Communications Coordinator at GED Ltd from 2017 to 2019, and as a Marketing Specialist at Lindner Bulgaria EOOD from 2016 to 2017. Earlier, she led the Marketing and Design Department at StartUP@Blagoevgrad from 2014 to 2016. These roles collectively bolstered her expertise in marketing and digital communications.
Interest in NGOs and Startups
Lyuba Popova has a strong interest in NGOs and startups that promote entrepreneurship and innovation. She advocates for the integration of art into the corporate world to enhance communication and message delivery. Her belief in embracing change reflects her commitment to personal and professional development, making her a valuable asset to organizations focused on growth and adaptability.