Rusiru Basnayake
About Rusiru Basnayake
Rusiru Basnayake is the Digital Fundraising Team Lead at FOUR PAWS in Vienna, Austria, with extensive experience in digital marketing and a strong educational background in international management and data science.
Title
Rusiru Basnayake currently serves as the Digital Fundraising Team Lead at FOUR PAWS, based in Vienna, Austria. With a wealth of experience in digital marketing, he applies his expertise to spearhead online fundraising initiatives.
Professional Background
Rusiru Basnayake began his career in digital marketing at SriLankan Airlines as an On the Job Trainee in 2014. He then transitioned to freelance work, focusing on SEO and PPC from 2015 to 2018. He expanded his expertise as a Digital Marketer at Ekwa Marketing for five years, and later joined bwise Media AG as a Digital Campaign Manager in Switzerland. Additionally, Rusiru served as a Lecturer at AIB Sri Lanka and now leads the Digital Fundraising team at FOUR PAWS.
Education and Expertise
Rusiru Basnayake holds a Master's degree in International Management from Universität Klagenfurt. He completed a Diploma Programme in Data Science at the Indian Institute of Technology, Delhi. Rusiru also earned a BSc (Hons) in Operations and Logistics Management from the University of Plymouth. Further, he completed a program in Aviation/Airway Management at SriLankan Aviation College. His educational background equips him with extensive knowledge in management and data science.
Roles in Digital Marketing
Throughout his career, Rusiru Basnayake has held several pivotal roles in digital marketing. As a Digital Campaign Manager at bwise Media AG, he managed advertising strategies and coordinated marketing interns. At Ekwa Marketing, he developed and implemented digital marketing plans and strategies. His freelance experience involved managing SEO and PPC campaigns, further honing his expertise in digital marketing.
Skills and Competencies
Rusiru Basnayake is skilled in managing advertising budgets, developing digital marketing strategies, and coordinating marketing interns. He has a strong aptitude for critical thinking and employs a creative approach to digital marketing. His background in various high-paced business environments has prepared him to tackle complex challenges and deliver results.