100 Thieves
100 Thieves is a multifaceted company known for its premium apparel collections, esports teams, and collaborations with major brands. The company also engages in content creation, live events, and offers a variety of products from headwear to energy drinks.
History of 100 Thieves
100 Thieves was founded with the goal of merging gaming with lifestyle. The organization has rapidly grown to become a prominent player in the esports and fashion industries. Notable milestones include raising $60 million in Series C funding in December 2021, acquiring the gaming peripheral brand Higround in October 2021, and opening the Cash App Compound, the largest esports facility in the US, in January 2020. In May 2022, Forbes recognized 100 Thieves as the second most valuable and fastest-growing esports organization. The company celebrated its five-year anniversary in November 2022 with an exclusive apparel collection.
100 Thieves Esports Teams
100 Thieves fields championship esports teams in several major games, including League of Legends, Call of Duty, and VALORANT. The organization is also represented in the Call of Duty League by the LA Thieves team. Their dedication to competitive gaming has cemented their status as one of the top esports organizations globally. The 100 Thieves VALORANT team also features the 100T VAL Skin Packs for the 2024 VCT Season.
100 Thieves Apparel and Merchandise
100 Thieves offers a variety of premium apparel collections that bridge the gap between gaming and fashion. Key collections include Foundations, The Loadout, Monaco, and the recently launched Foundations SS'24. Additionally, they offer categories such as Best Sellers, New Arrivals, Tops, Bottoms, and Headwear. Their products include a variety of headwear pieces like trucker hats, beanies, and bucket hats. The company has also launched collaborative lines, such as a collection inspired by Pokémon and a partnership with adidas Originals for the 2024 Primary Jersey.
Key Collaborations of 100 Thieves
100 Thieves has engaged in numerous high-profile collaborations with various brands. Notable partnerships include working with adidas Originals for the 2024 Primary Jersey, a product line inspired by Pokémon, and an eyewear collection in collaboration with Oakley. The organization has also teamed up with Crocs for the 100 Thieves League of Legends team and released a collaborative music video titled 'Echoes' featuring Valkyrae, Fuslie, and Ylona Garcia. Other brand collaborations include Malbon, Bristol Studio, and Dragon Ball Z.
100 Thieves Events and Content Creation
100 Thieves is known for hosting live events and creating engaging content featuring top creators in gaming and culture. The Cash App Compound, opened in January 2020, serves as a hub for these activities. The organization also launched Juvee, a rejuvenating energy drink, in October 2022, reflecting its commitment to providing lifestyle products alongside gaming content. Additionally, 100 Thieves produces a variety of digital content, helping to maintain active engagement with their global audience.