Daniel Kennedy
About Daniel Kennedy
Daniel Kennedy is the Director of Marketing at 100 Thieves, with extensive experience in event management and partnership marketing.
Current Role at 100 Thieves
Daniel Kennedy is currently serving as the Director of Marketing at 100 Thieves. His responsibilities include overseeing the company's experiential and esports events, ensuring brand representation and activation standards, and leading a world-class marketing team. He also collaborates across various teams within the company, including leadership, content & social, talent, esports, and consumer brand teams to craft bespoke marketing experiences and support sales efforts. Additionally, he manages external agencies and event-related content, monitoring competitors for insights and best practices.
Previous Experience at 100 Thieves
Before becoming the Director of Marketing at 100 Thieves, Daniel worked as the Senior Partnerships & Experiential Marketing Manager from 2021 to 2023. In this role, he developed and executed a year-long partnership marketing strategy and established KPIs and objectives to ensure the success of partnership programs. His work was instrumental in supporting the growth and execution of the marketing team and the company's initiatives.
Role at Team Liquid
Daniel Kennedy worked as an Event Manager at Team Liquid from 2020 to 2021. In this role, based in Santa Monica, California, Daniel contributed to the coordination and management of various events. This position was hybrid, involving both on-site and remote work. His responsibilities included organizing and executing events that aligned with Team Liquid’s brand and strategy.
Experience at Lucasfilm
From 2015 to 2020, Daniel Kennedy served as an Event & PR Coordinator at Lucasfilm in the San Francisco Bay Area. During his 5-year tenure, he was responsible for coordinating events and public relations activities. His role required managing logistical details and ensuring that events met the company's standards for brand representation and audience engagement.
Educational Background
Daniel Kennedy holds a Master of Library & Information Science (MLIS) from Syracuse University, where he studied Digital Libraries and Archives. He also earned a Bachelor of Arts (B.A.) in History from Texas Tech University. His academic background provides a strong foundation in information organization, research, and historical context, contributing to his expertise in marketing and event management.