1stCollab
1stCollab is an AI-powered influencer marketing platform based in San Francisco, specializing in optimizing engagement for influencer campaigns in the B2B marketing sector.
Services
1stCollab offers an AI-powered influencer marketing platform that focuses on optimizing engagement for influencer campaigns. By leveraging machine learning technologies, the platform helps predict creator performance, aiming to reduce customer acquisition costs by over 70%. The service is designed to streamline and enhance marketing efforts for B2B companies in the United States and Canada.
Founders
The founding team of 1stCollab brings a combined 30 years of experience from Pinterest. This extensive background in social media and technology underpins the company's expertise in influencer marketing and machine learning. The founders utilize their industry knowledge to drive innovation and efficiency within the B2B marketing sector.
Industry
1stCollab operates within the B2B marketing industry, specifically targeting the influencer marketing sub-sector. The company's platform uses advanced machine learning techniques, aligning with trends in the creator economy and social media marketing. By focusing on reducing customer acquisition costs and enhancing engagement, 1stCollab addresses pivotal challenges in the B2B marketing landscape.
History
1stCollab is part of the Y Combinator W23 batch, indicating its early-stage status and high growth potential within the industry. Despite being a young company, 1stCollab has quickly established itself as a key player in the B2B marketing domain, with operations centered in San Francisco, CA. The company currently serves regions in the United States and Canada.
Technology
1stCollab's platform integrates AI and machine learning to provide advanced influencer marketing solutions. The technology predicts creator performance to optimize campaign engagement and significantly reduce customer acquisition costs. Tags associated with their technology include Machine Learning, Marketplace, Social Media, Marketing, and the Creator Economy.