37signals
37signals, founded in 1999, is known for creating Basecamp, HEY, and ONCE, and for inventing the Ruby on Rails framework. The company operates a fully-remote team, serves small and mid-sized companies, and emphasizes work/life balance and asynchronous communication.
Company History
37signals was founded in 1999. Since its inception, the company has focused on creating innovative tools and platforms for businesses. The firm is known for its profitable operations from the start and has been influential in both the software development and business strategy realms. They invented the Ruby on Rails framework, which has had a significant impact on web development.
Products and Offerings
37signals is known for creating several prominent products such as Basecamp, HEY, and ONCE. Basecamp is a project management and team collaboration tool, HEY is an email service aimed at revolutionizing the way users interact with their inbox, and ONCE is another innovative tool in their lineup. They also run a supply store selling branded merchandise including hoodies and t-shirts.
Software Development Approach: Shape Up
37signals employs a unique methodology known as 'Shape Up' for their software development. This approach involves six-week cycles for project work and emphasizes asynchronous communication and fewer meetings, promoting a balanced work environment. The methodology is detailed in their book 'Shape Up.'
Remote Work Culture
Operating a fully-remote team spread across five continents, 37signals pays employees the same regardless of location. The company champions a balanced approach to work with its 8/8/8 formula: 8 hours for work, 8 hours for life, and 8 hours of sleep. They emphasize asynchronous communication and have minimized the need for frequent meetings.
Books and Publications
37signals has written several influential books on business and software development. These include 'Getting Real,' 'REWORK,' 'REMOTE,' 'It Doesn’t Have to Be Crazy at Work,' and 'Shape Up.' These publications provide insights into the company's philosophies on work, productivity, and software development.
Customer Focus
37signals targets small and mid-sized companies, which they refer to as the 'Fortune 5,000,000.' They have paying customers in over 160 countries. The company prides itself on not selling customer data or using personal information for targeted advertising, maintaining strong ethical guidelines in its business practices.
Podcasts and Blogs
37signals hosts a podcast called 'REWORK' where they discuss better ways to work and run a business. They also maintain a blog called 'Dev,' sharing technical insights and updates. Additionally, the 'Long Thoughts' section features complete ideas, thoughts, and articles from the founders, providing deeper insights into the company's thinking and philosophy.