605
Acquired by iSpot in 2023, 605 specializes in TV measurement and attribution solutions, servicing over 34 million households and processing 2.5 billion viewership events daily.
Acquisition by iSpot
On September 13, 2023, 605 was acquired by iSpot, a strategic move aimed at expanding iSpot's share in the TV measurement market. This acquisition signifies a merging of expertise and technological capabilities, further enhancing the measurement and attribution solutions available to clients.
Measurement and Attribution Solutions
605 offers an extensive suite of measurement and attribution solutions, including PLATF0RM, IMP4CT, and DR1VE. These tools are designed to provide comprehensive insights into television viewership and the impact of advertising campaigns. The solutions leverage data collected from over 34 million households and are capable of processing more than 2.5 billion viewership events each day.
Data Insights and Privacy Compliance
605 provides valuable insights derived from a deterministic data feed, ensuring privacy compliance in all its operations. The company's data is utilized to deliver bespoke, granular campaign reporting, offering clients precise and actionable information. This capability is enhanced through partnerships, such as the one with DIRECTV Advertising, which broadens the scope and enhances the quality of the data.
Industry Participation
605 actively participates in significant industry events, adding to its visibility and influence in the TV measurement landscape. Notable events include the JIC Measurement Summit and AUDIENCExSCIENCE. These platforms enable 605 to stay at the forefront of industry developments, sharing insights and advancements with a wider audience.