84.51˚
84.51° provides advanced analytics and research solutions, leveraging first-party grocery shopper behavior data to deliver actionable insights and personalized marketing strategies.
84.51° Services
84.51° provides a range of solutions including 84.51° Stratum, 84.51° Collaborative Cloud, and 84.51° In-Queries. These services allow businesses to leverage self-serve analytics, access unaggregated transaction-level data with persistent household identifiers, and utilize behavioral targeting based research platforms. Additionally, 84.51° Loyalty Marketing offers personalized offers through Best Customer Communications, and Kroger Precision Marketing optimizes brand advertising by linking media exposure to store sales.
84.51° Industry Focus
84.51° serves a variety of industries including consumer packaged goods, trade associations, and agencies. The company provides tailored solutions to meet industry-specific needs, especially in the grocery sector. These offerings utilize behavioral analytics and first-party data to deliver insights aimed at enhancing retail performance and understanding shopper behavior.
84.51° Knowledge Hub
The 84.51° Knowledge Hub encompasses a wide array of resources such as blogs, case studies, consumer digest reports, news, podcasts, press releases, subject matter expert articles, and white papers. This platform aims to disseminate knowledge and foster a deeper understanding of consumer behavior and retail insights, supporting industry professionals in making data-driven decisions.
84.51° Career Opportunities
84.51° offers a variety of career paths in consulting, consumer research, corporate roles, data science, engineering, product & design, and science. The company places a significant emphasis on diversity, equity, inclusion, and belonging, supporting various associate resource groups and initiatives to create a more inclusive workplace.
84.51° Recognition and Awards
84.51° has been recognized with several prestigious awards, highlighting its industry impact and workplace environment. Notable accolades include the 2021 HBCO Healthy Worksite Award and the 2020 Datanami Readers' Choice Award. These awards underscore 84.51°'s commitment to excellence in health, innovation, and data-driven solutions.