Acumen Commercial Insights
Acumen Commercial Insights, founded in 2006, specializes in revenue management consulting and software for FMCG businesses, with offices in London and Singapore.
Company History
Acumen Commercial Insights was founded in 2006. The company has since developed a strong presence with offices located in London and Singapore. The company focuses on providing holistic revenue management solutions for the fast-moving consumer goods (FMCG) industry. Over the years, Acumen has built long-term relationships with a significant portion of its clientele, with many clients remaining with the company for over five years.
Services Offered by Acumen Commercial Insights
Acumen Commercial Insights provides a range of consulting services specifically tailored for the FMCG sector. These services include pricing and trade terms consulting, pack price architecture, promotion optimisation, and revenue management capability programs. The company also offers a comprehensive change management program designed to smoothly implement Trade Promotion Management (TPM) solutions. The service offerings aim to help consumer goods brands manage and optimise pricing, trade terms, promotions, and pack price architecture.
Products
Acumen Commercial Insights offers two primary products: Acumen Invest and Acumen Radar. Acumen Invest is a Trade Promotion Management (TPM) and Optimisation tool that aids businesses in managing and optimizing their trade promotions. Acumen Radar is a software tool designed for visualization and simulation of pricing and trade terms, enabling companies to make better-informed decisions. Both tools are integral to the revenue management solutions provided by Acumen.
Client Base
Acumen Commercial Insights serves a distinguished clientele that includes 12 out of the top 20 FMCG businesses globally. The company operates in regions such as ANZ, Asia, and EMEAA. Focused on the FMCG sector, Acumen has developed expertise and specialized solutions that meet the unique demands of consumer goods companies.
Events and Webinars
Acumen Commercial Insights hosts webinars and events that concentrate on revenue management within the FMCG industry. These events provide valuable insights and resources, including articles, webinar replays, and reports. Through these initiatives, Acumen aims to educate and inform its clients and the broader market about best practices and emerging trends in revenue management.
Consulting Expertise
Acumen Commercial Insights prides itself on the deep industry knowledge and experience of its consulting team. Most of the consultants have backgrounds in FMCG or retail. This expertise allows Acumen to offer specialized advice and strategies that effectively address the unique challenges faced by consumer goods brands. The company’s structured pricing framework is designed to reduce pricing risk and improve return on investment (ROI) for its clients.