Adthena
Adthena is an AI-driven search intelligence platform offering solutions like Brand Protection, Campaign Optimization, and Market Entry, used by over 300 enterprise brands globally.
Products
Adthena's platform includes several technology products catered to specific marketing and search intelligence needs. Key products include Brand Activator, Local View, Smart Monitor, and Whole Market View. Brand Activator automatically pauses bidding on brand terms organically winning with no competition. Local View helps acquire customers at local levels by mapping markets down to DMA and State. Smart Monitor provides instant alerts to market shifts and new search landscape opportunities. Whole Market View maps an entire relevant market daily from Google Ads, providing comprehensive insights.
Solutions
Adthena offers a range of solutions designed to enhance PPC performance and strategic market insights. These solutions include Brand Protection, PPC Market Trends, PPC Market Share, Market Entry, Campaign Optimization, Strategic Advantage, and Performance Max. These features help brands defend their market share, optimize their campaigns for better performance, and understand market dynamics more effectively. Adthena's solutions leverage advanced AI technologies to deliver actionable insights and drive measurable business growth.
Clients and Market Reach
Adthena's platform is used by over 300 enterprise brands and agencies globally, including notable brands like Vodafone, Avanti West Coast, and Sage. The platform supports multiple industries such as Automotive, Digital Agencies, Finance, Pharma, Retail, Technology, Telecoms, and Travel. Adthena's services extend to 24 countries and support 15 languages, showcasing the vast reach and adaptability of its search intelligence solutions.
Technological Capabilities
Adthena's AI-driven search intelligence platform combines machine learning, natural-language processing, and Generative AI models to provide detailed insights. The platform analyzes 10 TB of new data per day and processes 200 Google Ads searches per second. With the ability to index 20 million Google SERPs daily, Adthena offers a robust and comprehensive view of the search landscape. The platform also includes Investment Intel, a feature that shows spend efficiency by location and search term group, helping brands make informed investment decisions.
Awards and Recognitions
Adthena's innovative approach and effective solutions have earned it multiple accolades. The Brand Activator product won Best Software Innovation at the APAC Search Awards. Additionally, the Local View product received seven major search industry awards in 2022. These recognitions underscore Adthena's commitment to excellence and innovation in the search intelligence and digital marketing spheres.