Adventure Ready Brands
Adventure Ready Brands, founded in 1975 and headquartered in Littleton, New Hampshire, manufactures a wide range of outdoor and medical products sold in over 55 countries. Their brands include Adventure Medical Kits, After Bite, Ben's, and more, with products available across multiple retail channels.
History
Adventure Ready Brands was founded in 1975. The company is headquartered in Littleton, New Hampshire. Over the years, it has expanded its portfolio to include a wide range of outdoor and medical products. These products are sold in over 55 countries, and the company maintains an extensive distribution network across various channels.
Products
Adventure Ready Brands manufactures various products including insect bite treatments, insect repellents, first aid kits, survival products, and outdoor water purifiers. Specific brands under their umbrella include Adventure Medical Kits, After Bite, Ben's, Counter Assault, Easy Care First Aid, LuminAID, Natrapel, RapidPure, QuikClot, and SOL. Notably, QuikClot Gauze is designed to stop bleeding five times faster, and their outdoor water purifiers remove over 99.99% of viruses, bacteria, and parasites.
Brands
Adventure Ready Brands features a diverse range of brands such as Adventure Medical Kits, After Bite, Ben's, Counter Assault, Easy Care First Aid, LuminAID, Natrapel, RapidPure, QuikClot, and SOL. These brands offer various specialized products, including bear deterrent sprays, solar lanterns, and hydration products.
Distribution Channels
Products from Adventure Ready Brands can be found in over 50,000 retail doors across multiple channels. Their distribution network includes outdoor, food, drug, mass, industrial, sporting goods, direct-to-consumer, and e-commerce segments. This extensive distribution footprint allows them to reach a broad audience.
Core Competencies
The core competencies of Adventure Ready Brands include customer focus, leadership, accountability, innovation and initiative, communication and teamwork, and results orientation. These competencies drive the company's mission to inspire outdoor adventure and contribute to its strategic growth through acquisitions and partnerships.