Adventure Travel Trade Association
The Adventure Travel Trade Association (ATTA), established in 1990, is the largest global network of adventure travel leaders, committed to sustainability and empowering the travel community through various events and services.
ATTA Founders
The Adventure Travel Trade Association (ATTA) was established in 1990. While specific details on the founders are not provided, the organization's inception marked the beginning of what would become the largest global network for adventure travel leaders.
ATTA Services
The Adventure Travel Trade Association (ATTA) offers a comprehensive range of services. These include advisory services, education, B2B marketing, market activation, and storytelling. The ATTA is also involved in market research and climate action initiatives. Additionally, they provide tools and resources to advance climate understanding through their Sustainability Resource Center. The organization supports members with services like business-to-consumer (B2C) marketing and signature events hosting.
ATTA Membership Options
The ATTA provides several membership options to cater to different segments of the adventure travel community. The options include Community Membership, Professional Membership, and Business Membership, each tailored to different needs and offering various benefits and resources to support members' growth and engagement in adventure travel.
Key Events Organized by ATTA
The Adventure Travel Trade Association (ATTA) organizes several significant events within the adventure travel industry. The Adventure Travel World Summit is the premiere annual gathering, attracting around 800 participants globally. AdventureELEVATE is an annual three-day regional conference focused on education and networking. AdventureNEXT events allow local suppliers to connect with international buyers and media through a major Tour Operator MARKETPLACE and adventure familiarization (FAM) trips. AdventureWeek is a fully-hosted intensive familiarization trip for outbound tour operators, specialized travel agents, and international travel media.
ATTA’s Commitment to Sustainability
Sustainability is a core pillar for the ATTA. The organization has a Sustainability Resource Center dedicated to providing resources that promote climate understanding and action. They established a Sustainability Fund to support carbon reduction initiatives and nature-based conservation projects. The ATTA measures and seeks to reduce the carbon emissions associated with its events and collaborates with event host partners and tour operators to ensure community values and goals align with sustainable practices.