Advertima
Advertima transforms physical grocery stores into revenue-generating Retail Media channels using Audience AI and Smart Signage solutions, providing real-time, targeted content delivery and valuable first-party data while ensuring privacy and compliance with data protection laws.
Services
Advertima offers a suite of services aimed at transforming physical retail spaces into dynamic and revenue-generating environments. Key services include Audience AI, which converts grocery stores into Retail Media channels by turning in-store shoppers into targetable audiences. Another prominent service is their Smart Signage solution, which provides offline media space with smart targeting capabilities and performance-based pricing models. Additionally, Advertima's Computer Vision platform ensures real-time visual interpretation using advanced 3D technology. These services are designed to empower retailers with unique, accurate, and valuable first-party data while maintaining strict privacy standards.
Products
Advertima's primary products are centered around Audience AI and Smart Signage. Audience AI allows retailers to gain insights and engage with in-store shoppers by converting them into a relevant audience for retail media campaigns. Smart Signage enables targeted delivery of content to the right groups in real-time, enhancing the impact of in-store advertising. The technology processes visual input in 70 milliseconds, ensuring efficiency and low latency. Key implementations of Advertima's products include digital signage networks in TopPharm pharmacies and SPAR grocery stores, along with increased in-store visitor trackings for TopCC.
Technology
Advertima's technology integrates advanced 3D Computer Vision for real-time behavior interpretation in physical spaces. The system processes visual input within 70 milliseconds without using cloud processing, thereby ensuring compliance with European data protection legislations. The technology respects user privacy by not using facial recognition or collecting biometric data, instead, it only processes minimal anonymized data. This approach allows Advertima's solutions to provide unique and accurate data while maintaining the privacy of individuals.
Implementation and Case Studies
Advertima’s technology has been successfully implemented in several key retail environments. For instance, TopPharm, the largest group of independent pharmacies in German-speaking Switzerland, utilizes Advertima's Smart Signage solution to create a smart digital signage network. SPAR, a leading global grocery retailer, has transformed its in-store digital screens in Switzerland with Advertima’s solution, significantly increasing sales through smart-targeting. At TopCC, Advertima's technology facilitated over 10,000,000 in-store visitor trackings in one year, demonstrating the efficacy and impact of their systems in enhancing retail operations.
Privacy and Compliance
Advertima's solutions are designed with privacy and compliance at their core. The technology does not employ facial recognition or gather biometric data, ensuring that all processed information is anonymized and minimal. Compliance with European data protection laws is strictly maintained, ensuring the anonymity of all individuals. This commitment to privacy allows retailers to leverage advanced targeting and audience AI while respecting customer privacy and adhering to stringent data protection regulations.