Aella
Aella is a fintech company based in Lagos, Nigeria, providing financial products and services, including loans, insurance, and bill payments, primarily in Africa. The company serves over 2 million users and processes significant monthly transactions and loans.
Company Overview
Aella, formerly known as Aella Credit, is a leading fintech company based in Lagos, Nigeria. Operating in the fintech industry with a focus on credit and lending, Aella employs a diversified credit infrastructure to empower both businesses and individuals in emerging markets. With a team of 60 employees, Aella serves over 2 million users, providing over $10 million in monthly loans and processing more than $13 million in average monthly transactions. The company is part of the W17 Y-Combinator batch and operates primarily in Africa.
Financial Products and Services
Aella offers a wide suite of financial products designed to enhance financial transactions. Key products include Aella Card for easy payments, Aella Care for micro-health insurance in partnership with Hygeia HMO, Aella Credit for quick and simple loan applications, Aella Events for event ticket sales, Aella Pay for bill payments and money transfers, and Aella Wallet for storing value and earning interests, discounts, and rewards. Aella's platform enables users to access loans, pay bills, save money, and invest through their app available on Android and iOS devices.
Partnerships and Collaborations
To enhance its customer experience and service offerings, Aella leverages strategic partnerships with various financial and technology companies such as Sannapay, Now Now, Crowd Force, Nomba, Okra, RelianceHMO, Hygeia, Monnify, Paystack, and AWS. These partnerships enable Aella to provide a comprehensive range of services, including API-powered infrastructure, POS services for businesses, and agency services to help expand businesses with low interest rates.
Target Market and Reach
Aella operates primarily in Africa, focusing on empowering micro businesses and individuals in emerging markets. With a customer base of over 135,000 micro business users, Aella's services are tailored to meet the needs of underserved markets. The company offers remote and partly remote solutions, allowing users from various regions, including Nigeria and Africa at large, to access its financial products and services seamlessly.
Vision and Future Goals
Aella envisions a future connected through fast, easy, and smart payments. The company is committed to making financial transactions more accessible and convenient through its diversified credit infrastructure and suite of financial products. By leveraging technology and strategic partnerships, Aella aims to continue empowering businesses and individuals in emerging markets, promoting financial inclusion, and driving economic growth.