Agency 720
Agency 720 is a full-service agency that supports a national network of local account and media experts with services including strategy, account management, media planning and buying, and creative production, servicing over 190 local markets.
Services
Agency 720 offers a comprehensive suite of services tailored to meet diverse marketing and advertising needs. These services include Local Field Marketing & Advertising, Retail Planning & Execution, Creative Design & Content, Media Planning & Buying, Digital & Mobile Media, Social Marketing, 1:1 Marketing Engagement, and Experiential & Promotional Marketing. The company supports a national network with strategies finely tuned to local market dynamics, providing clients with individualized solutions that drive brand engagement and retail traffic.
National Network and Local Expertise
Agency 720 has a strong national presence with a deep understanding of local markets, servicing over 190 local markets across the United States. The agency's office network includes major cities like Detroit, Atlanta, Chicago, Dallas, Los Angeles, and New York. This extensive reach allows Agency 720 to deliver tailored marketing solutions that resonate at the local level while leveraging the benefits of scale and centralized strategies.
Division of Omnicom Group
Agency 720 operates as a division of the Omnicom Group, one of the leading strategic holding companies in the world. The Omnicom Group manages a diverse portfolio of over 1,000 companies serving more than 5,000 clients in over 100 countries. This affiliation provides Agency 720 with robust resources and support, enhancing its capacity to offer innovative and impactful marketing solutions.
Commitment to Diversity, Equity, and Inclusion
Agency 720 fosters a positive work environment that celebrates diversity, equity, and inclusion (DEI). The company has an employee-led resource group dedicated to DEI programs, ensuring that inclusivity is integral to its culture. This commitment to DEI reflects in their operational philosophy and client interactions, promoting a culture of collaboration and mutual respect.
Innovative Marketing Strategies
Agency 720 employs cutting-edge technology, actionable analytics, and proprietary models to craft targeted marketing programs. Their direct-to-local media buying approach and real-time monitoring capabilities ensure competitive rates, optimal commercial placements, and valuable market insights. These innovative strategies enable the agency to deliver exceptional client service at the 'speed of retail' and support clients in achieving their marketing goals through well-informed recommendations.