AI.Fashion
AI.Fashion, based in Los Angeles, CA, is a venture-backed company specializing in AI technology for the fashion industry, focusing on integrating human creativity with advanced AI to enhance design and marketing processes while reducing environmental impact.
Services
AI.Fashion offers a platform that enables brands to localize and test marketing imagery at scale, thereby increasing conversion rates and helping customers find the right products. The company also provides tools to showcase and pre-sell collections before production, utilizes a global pool of models to create localized content, and allows brands to perform virtual photoshoots. This suite of services helps brands reduce time and costs associated with physical photoshoots by 30-50%, while also facilitating A/B testing of different assets.
Technology and Tools
AI.Fashion provides an AI creative suite specifically designed for the fashion industry, allowing brands to create physically accurate digital versions of unreleased clothing lines. The company’s technology can generate photorealistic imagery of clothing on various body shapes and sizes, helping improve customer purchase decisions. The platform also optimizes resources by minimizing the need for physical photoshoots, travel, and additional materials, thus reducing environmental impact.
Founders
AI.Fashion was launched in 2023 by experts from Google, Microsoft, and MIT. The founders brought together their extensive expertise in technology and AI to create a venture-backed company that integrates human creativity with AI, ensuring authenticity and innovation in the fashion industry.
Products
AI.Fashion has developed 'Persona' technology, a proprietary AI tool designed to keep human talent and creativity at the forefront of fashion. The platform facilitates virtual photoshoots with human models, advanced design, image customization, and real-time interactions. This technology enables brands to produce high-quality, relatable content while maintaining control over the use of models’ digital likenesses.
Sustainability
AI.Fashion is committed to reducing waste in the fashion production process. By utilizing AI-generated imagery and virtual photoshoots, the company minimizes the need for physical photoshoots, thereby cutting down on travel and material usage. This approach not only optimizes resources but also significantly lessens the environmental impact of creating marketing content.