Aisle50
Aisle50, based in Chicago, IL, was an early-stage company in the consumer home and personal industry, focusing on creating campaigns for CPGs and retailers to enhance consumer engagement and sales.
Company History
Aisle50 was launched in January 2011 and is headquartered in Chicago, IL, USA. The company was part of the Y Combinator's Summer 2011 batch, making it a promising startup from early on. Over the years, Aisle50 has evolved, focusing its efforts on creating consumer packaged goods (CPG) and retailer campaigns aimed at capturing a bigger share of the market and delivering valuable brand messaging to consumers. The company is now in the early stage of business development and has been acquired.
Industry and Sub-industry
Aisle50 operates primarily in the Consumer sector, with a focus on Home and Personal sub-industries. The company's activities are closely associated with the Grocery sector, where they aim to enhance the consumer shopping experience and drive incremental trips to retail stores. Their services have a pivotal role in helping retailers capture larger basket sizes and attract new customers.
Products and Services
Aisle50 specializes in building campaigns for CPG brands and retailers that effectively drive incremental shoppers and offer valuable brand messaging. These campaigns are designed to produce baskets that are 30% larger for retailers, ensuring higher consumer spending per trip. Additionally, Aisle50's offers, accessible through Web or Mobile, prompt consumers to visit stores sooner, providing significant discounts, which attract new customers and drive repeat visits.
Geographic Focus
Aisle50 serves the United States of America and the broader America/Canada regions. By focusing on these markets, the company aims to enhance the shopping experience for consumers in North America while providing retailers with a competitive edge.
Team and Workforce
Aisle50 is supported by a small yet highly focused team of 11 individuals. This compact team structure allows for agile development and quick decision-making, essential traits for a company in the early stages of business. The team operates out of their headquarters in Chicago, IL, USA, channeling their efforts into creating impactful and efficient retail and consumer campaigns.