Alan Newman Research
Alan Newman Research, headquartered in Richmond, Virginia, has over 40 years of experience providing comprehensive research solutions for business and government, specializing in both quantitative and qualitative methodologies.
History of Alan Newman Research
Alan Newman Research has over 40 years of experience in providing advanced research solutions for businesses and government agencies. Headquartered in Richmond, Virginia, the company has developed a strong expertise in both quantitative and qualitative research methodologies. Since its foundation, Alan Newman Research has continuously expanded its service offerings and clientele, establishing long-term relationships with various federal and state government agencies, as well as numerous private sector entities.
Research Services
Alan Newman Research offers a comprehensive suite of research services designed to meet the needs of diverse clients. These services include focus groups, in-depth interviews, discovery groups, communications and message testing, bulletin boards, online communities, UX and UI testing, ethnography, tracking studies, brand testing, ad testing, concept testing, naming studies, longitudinal studies, and predictive modeling. The company also excels in recruiting hard-to-reach audiences such as rural Medicare and Medicaid beneficiaries, C-suite executives, LGBTQ cancer survivors, and high-net-worth individuals.
Richmond Focus Group Center
The Richmond Focus Group Center, operated by Alan Newman Research, is a top-rated facility specialized in conducting qualitative research and usability testing. Completely renovated in 2019, the center features a viewing room that accommodates 15 people with tiered seating and WiFi access. Recognized by the Impulse Survey as the Top-Rated Facility in Richmond, the center provides an optimal environment for conducting reliable and insightful research.
Industry Specializations
Alan Newman Research serves a variety of industries, including consumer goods, financial services, healthcare, insurance, and government agencies. The company's specialization spans both private sector businesses and public sector entities, enabling them to provide tailored research solutions across different fields. Its research contract with the Centers for Medicare & Medicaid Services since 2010 underscores its significant role in the healthcare sector, while its certifications for federal and state contracting highlight its reliability and compliance capabilities.
Innovative Methodologies
Alan Newman Research employs innovative methodologies to uncover deep insights into audience behavior. The company developed the Discovery Group™ process, which combines practical and projective at-home exercises with subsequent focus groups to deliver comprehensive understanding. Additionally, Alan Newman Research utilizes advanced analytics to identify patterns and relationships in data, aiding clients in informed strategic planning and decision-making. The dedicated field services division further ensures expert recruiting and high-quality data collection.