Angela Baker
About Angela Baker
Angela Baker serves as the Regional Vice President of Enterprise Sales for EMEA at Alida, where she manages sales operations across various regions. She has a strong background in sales and marketing, with previous roles at Alida, Lightspeed POS, and John Molson Sports Marketing, and holds degrees from the University of Ottawa and Concordia University.
Current Role at Alida
Angela Baker serves as the Regional Vice President of Enterprise Sales for the EMEA region at Alida, a position she has held since 2023. In this role, she manages sales operations across diverse regions, including the British Isles, Nordics, Africa, and the Middle East. Alida is recognized as one of the top five SaaS companies in Canada and is part of Deloitte’s Technology Fast 50.
Previous Experience at Alida
Angela Baker previously worked at Alida in multiple roles. She was the Director of the Mid-Market Sales Team from 2021 to 2022 in Toronto, Ontario, Canada. Prior to that, she served as an Enterprise Account Executive from 2018 to 2021, also in Toronto. Her experience at Alida has contributed to her extensive knowledge in enterprise sales.
Education and Training
Angela Baker holds an Honours Bachelor of Arts with a major in Communication and a minor in English from the University of Ottawa, where she studied from 2007 to 2009. She also earned a Bachelor of Commerce (B.Com.) with a major in Marketing and a minor in Management from Concordia University, studying from 2010 to 2014. Additionally, she has completed various sales training programs, including Sandler, In the Funnel, Force Management, Challenger, PRINT, MEDDIC, and Pavillon's Frontline Sales Manager School.
Early Career Experience
Before entering the technology sector, Angela Baker worked as a Salon Manager at Hair Junkie from 2008 to 2010 in the Ottawa, Canada Area. She also held positions at John Molson Sports Marketing, where she served as President from 2013 to 2014 and as Vice President of Events from 2012 to 2013, both in the Montreal, Canada Area. Her early career experiences have provided her with a diverse skill set in management and customer relations.
High School Education
Angela Baker completed her high school education at Carleton Place High School, where she achieved her High School Diploma from 2003 to 2007. This foundational education set the stage for her subsequent academic and professional pursuits.