Cara Shoemaker
About Cara Shoemaker
Cara Shoemaker serves as the VP of Integrated Marketing at Alida, a position she has held since 2022. She has a diverse background in marketing and communications, with previous roles at companies such as Verizon Media Platform and pymetrics.
Current Role at Alida
Cara Shoemaker serves as the Vice President of Integrated Marketing at Alida. She has held this position since 2022. In her role, she is responsible for overseeing marketing strategies that integrate various channels and enhance brand visibility. Her leadership aims to align marketing efforts with the company's overall objectives.
Previous Experience in Marketing
Prior to her current role, Cara held several marketing positions. She worked at pymetrics as Director of Marketing Communications from 2021 to 2022. At Verizon Media Platform, she progressed through various roles including Marketing Specialist, Marketing Events Manager, and Senior Marketing Campaign Manager from 2014 to 2021. Her experience spans event coordination, campaign management, and marketing communications.
Early Career Background
Cara began her career in marketing and communications with positions at Alloy Media + Marketing and Promotion Execution Partners. She worked as an Administrative Assistant at Alloy Media + Marketing for seven months in 2012 and as an Account Coordinator at Promotion Execution Partners for one year from 2013 to 2014. Additionally, she participated in the Disney College Program at The Walt Disney Company from 2011 to 2012.
Education and Academic Background
Cara Shoemaker earned a Bachelor of Arts degree in Broadcast Journalism from Gonzaga University. She attended the university from 2007 to 2011, where she developed foundational skills in communication and media. This educational background has supported her career in marketing and communications.
Internship Experience
In 2012, Cara gained practical experience as a Promotional Video Intern at Kapture Vision. This internship lasted three months and provided her with insight into video production and promotional strategies, contributing to her overall marketing expertise.