Karen Eisen
About Karen Eisen
Karen Eisen serves as the Senior Vice President of Customer Success at Alida, where she has worked since 2017. With a background in marketing and brand management from Procter & Gamble and other companies, she focuses on driving customer value in the technology, CPG, and financial services sectors.
Current Role at Alida
Karen Eisen serves as the Senior Vice President of Customer Success at Alida, a position she has held since 2017. In this role, she focuses on enhancing customer value through strategic business initiatives. Her leadership is directed towards ensuring that clients receive optimal support and engagement with Alida's services, particularly in the technology, consumer packaged goods (CPG), and financial services sectors.
Previous Experience at Procter & Gamble
Karen Eisen has extensive experience with Procter & Gamble, where she worked in various capacities from 1993 to 2000. She began as a Summer Intern for four months in 1993, later advancing to the role of Assistant Brand Manager from 1994 to 1996, and then serving as Brand Manager from 1996 to 2000. Her tenure at Procter & Gamble provided her with foundational skills in brand management and marketing strategy.
Experience in Global Marketing
Eisen held the position of Global Marketing Director at World First from 2010 to 2014. In this role, she was responsible for overseeing marketing strategies on a global scale, contributing to the company's growth and market presence. Additionally, she served as Chief Customer Officer at Pressly from 2015 to 2017, where she focused on customer engagement and success.
Educational Background
Karen Eisen studied at Western University, where she earned an Honors Bachelor of Arts in Political Science from 1988 to 1991. She furthered her education at The University of British Columbia, obtaining a Master of Business Administration (MBA) with a focus on Marketing from 1992 to 1994. This educational background has equipped her with a solid foundation in both political and business principles.
Expertise in SaaS and Business Growth
Eisen possesses a strong focus on driving business growth within the Software as a Service (SaaS) sector, particularly with an enterprise customer base. Her experience includes leading multi-functional, global teams and developing strategies that enhance customer value. This expertise is evident in her roles across various companies, where she has consistently contributed to business success.