Laura Lombardi
About Laura Lombardi
Laura Lombardi serves as the VP of Brand & Communications at Alida, bringing extensive experience in communications and brand strategy. She has held various leadership roles in organizations such as Pacific Autism Family Network and WE, and she advocates for employee empowerment and team collaboration.
Current Role at Alida
Laura Lombardi currently serves as the Vice President of Brand & Communications at Alida. She has held this position since 2023, working in Vancouver, British Columbia, Canada. In her role, she focuses on developing and implementing communication strategies that enhance the company's brand presence and corporate reputation.
Previous Experience at Alida
Before her current role, Lombardi worked at Alida in various positions. She served as the Director of Global Communications from 2019 to 2022 and as Senior Director of Brand & Communications from 2022 to 2023. Her tenure at Alida has allowed her to contribute significantly to the company's communication strategies and brand development.
Education and Expertise
Laura Lombardi studied at Ryerson University, where she earned a Post Graduate Certificate in Public Relations from 2014 to 2016. She also holds a Bachelor's Degree in Political Science and Government from Western University, obtained between 2004 and 2008. Her educational background supports her expertise in building integrated communications campaigns that are locally relevant and enhance corporate reputations.
Background in Communications
Lombardi has extensive experience in the communications field. She worked as the Vice President at Pacific Autism Family Network from 2017 to 2019 and as PR & Communications Manager at O2E Brands for six months in 2016. Additionally, she held the position of Associate Director of Corporate and VIP Engagement at WE from 2012 to 2014. Her diverse roles have equipped her with a comprehensive understanding of public relations and communications.
Skills and Advocacy
Laura Lombardi possesses skills in Hubspot reporting and analytics, focusing on web strategy for conversions and user experience. She has experience in video production at scale, which is part of her brand strategy skill set. Lombardi advocates for employee empowerment and team collaboration, reflecting her leadership approach and commitment to fostering a positive work environment.