Laurence Obied
About Laurence Obied
Laurence Obied is a Team Lead in Sr. Business Development Key Accounts at Alida, where he has worked since 2024. He has a background in business development and holds a Master of Business Administration from York St. John University.
Work at Alida
Laurence Obied currently serves as Team Lead - Sr. Business Development Key Accounts at Alida, a position he has held since 2024 in the London Area, United Kingdom. Prior to this role, he worked as Team Lead - Senior Business Development at Alida for 11 months in 2023. His initial position at Alida was as a Business Development Representative in 2022, where he contributed for 8 months. During his time at Alida, he played a significant role in projects that enhanced customer satisfaction and provided insights into consumer behavior.
Education and Expertise
Laurence Obied earned a Master of Business Administration from York St. John University, completing the program from 2018 to 2019. This educational background has equipped him with the skills and knowledge necessary for his roles in business development and account management. His expertise includes leveraging customer experience management platforms and insights to drive business growth and improve customer satisfaction.
Background
Before joining Alida, Laurence Obied worked at OneShot.ai as a Sales Development Representative from 2021 to 2022. He also held the position of Business Administrator at Benenden Health from 2019 to 2021. His experience spans various roles in business development and administration, providing him with a diverse skill set applicable to his current position.
Achievements
Laurence Obied contributed to the launch of an insights community for Red Bull using Alida, which provided valuable data on changing consumer preferences and purchasing behaviors. Additionally, he played a key role in helping Toyota utilize the Alida CXM & Insights platform to enhance customer satisfaction through event-driven surveys. These contributions highlight his ability to leverage data-driven insights for business improvement.