Lisa Kesselman
About Lisa Kesselman
Lisa Kesselman is a Campaign Marketing Manager with over 15 years of experience in marketing, focusing on campaign and brand development, marketing strategy, and digital marketing. She has held various marketing roles in notable organizations, including London Drugs and VRCA, and has a BCom in Marketing from McGill University.
Work at Alida
Lisa Kesselman currently serves as the Campaign Marketing Manager at Alida, a position she has held since 2023. In this role, she is responsible for developing and executing marketing campaigns that align with the company's strategic objectives. Her focus includes enhancing brand visibility and driving customer engagement through targeted marketing initiatives.
Previous Experience in Marketing
Prior to her role at Alida, Lisa Kesselman accumulated extensive experience in marketing across various organizations. She worked at London Drugs as a Category Marketing Specialist from 2017 to 2023, where she focused on marketing strategies for product categories. Before that, she was the Marketing & Communications Manager at the Vancouver Regional Construction Association from 2014 to 2017, overseeing marketing efforts in the construction sector.
Education and Expertise
Lisa Kesselman earned her Bachelor of Commerce (BCom) degree in Marketing from McGill University, studying from 2000 to 2004. With over 15 years of marketing experience, she specializes in campaign and brand development, marketing strategy, and digital marketing. Her expertise also includes managing loyalty programs, events, media buying, blogging, and sponsorships.
Background in Retail and Entertainment Marketing
Lisa has a diverse background in retail and entertainment marketing. She worked at Best Buy Canada as Category Marketing for Entertainment from 2009 to 2013 and at LUSH Fresh Handmade Cosmetics in Retail Life Cycle for Canada from 2006 to 2009. Additionally, she gained experience as an Intern/Assistant to the Director of Marketing at MCC Theater in New York in 2006.
Skills and Project Management
Lisa Kesselman possesses effective presentation, written, and verbal communication skills. She is skilled in negotiating with vendors and selling concepts to senior leadership. Her demonstrated ability to manage multiple projects independently within limited time and budget constraints has been a significant asset throughout her career.