Mary Kay Evans
About Mary Kay Evans
Mary Kay Evans serves as the Chief Product & Marketing Officer at Alida, bringing over 25 years of marketing experience. She has held leadership roles at various companies, including Verizon Media and Pymetrics, and is recognized for her innovative marketing strategies and contributions to high-growth ventures.
Current Role at Alida
Mary Kay Evans serves as the Chief Product & Marketing Officer at Alida since 2024. In this role, she is responsible for overseeing product development and marketing strategies within the organization. Her position is based in the Los Angeles Metropolitan Area and operates in a hybrid work environment.
Previous Experience at Verizon Media
Prior to her current role, Mary Kay Evans worked at Verizon Media Platform as Chief Marketing Officer from 2015 to 2020. During her tenure, she built a platform that integrated content delivery, security, video streaming, and advertising, which powered over-the-top (OTT) experiences for major media brands. She also played a key role in forming a new business unit by integrating multiple acquisitions.
Career Background in Marketing
Mary Kay Evans has over 25 years of experience in marketing and transforming company engagement strategies. She has held various leadership positions, including Chief Marketing Officer at pymetrics and Alida, as well as VP of Marketing at Move Networks and Verizon Media. Additionally, she co-founded Radi8 Creative, an agency that provided go-to-market strategies and creative services.
Education and Professional Development
Mary Kay Evans has pursued continuous education to enhance her expertise. She studied at New Mexico State University and is currently enrolled in programs at The Center for Creative Leadership, Harvard Business School Online, and Product Marketing Alliance. She has achieved certifications in Leading for Organizational Impact and Disruptive Strategy, along with a Product Marketing Mastery Certification.
Achievements in Marketing Strategy
Throughout her career, Mary Kay Evans has been recognized for creating high-impact marketing campaigns that effectively balance creativity with data. She has developed global marketing programs that contributed to significant revenue growth through pipeline creation and team management, demonstrating her focus on driving innovative marketing strategies and process improvements.