Alliance Sales & Marketing
Alliance Sales & Marketing, founded in 2004 and headquartered in Charlotte, North Carolina, is a leading privately-owned broker specializing in comprehensive sales and marketing services for CPG brands across the U.S.
History of Alliance Sales & Marketing
Alliance Sales & Marketing, originally named Alliance South, was founded in 2004. The company underwent a strategic name change in 2006 to become Alliance Sales and Marketing. Building on a strong foundation, the company became the largest privately-owned broker on the east coast by 2008. Continued expansion saw new offices opening in the Rocky Mountains in 2012 and in California in 2013, establishing Alliance Sales & Marketing as the largest privately-owned broker nationwide. In 2023, the company modernized its brand identity with the tagline 'Your Broker Partner Like Never Before.'
Services Offered by Alliance Sales & Marketing
Alliance Sales & Marketing provides a comprehensive suite of sales services aimed at elevating brand visibility at conventional grocers nationwide. They also offer dynamic, customized marketing solutions through Alliance Marketing. Their services include specialized ecommerce opportunities for CPG brands, such as strategy development and promotional programs. In 2020, they launched a C-Store Division to meet the growing demand for fresher, healthier products in small format stores. The company also addresses the rising need for delivery and pick-up services through their Ecommerce Division, launched in 2021.
Alliance Natural Division
Alliance Natural is a division of Alliance Sales & Marketing dedicated to natural and organic products. Launched in 2005, this division specializes in natural food and beverages and serves a nationwide market. Alliance Natural focuses on elevating the visibility and availability of natural and organic products by partnering with comprehensive sales services tailored to meet the needs of conventional grocers and smaller format stores.
Alliance Cares Initiative
Formed in 2019, Alliance Cares is an initiative by Alliance Sales & Marketing to celebrate and support employee volunteer efforts. This program reflects the company’s commitment to social responsibility and community engagement, recognizing the importance of giving back and fostering a culture of philanthropy within the organization.
Alliance Marketing Agency
In 2018, Alliance Sales & Marketing launched a future-forward marketing agency to offer dynamic and customized marketing solutions. This agency focuses on helping brands develop impactful marketing strategies that enhance their market presence. Through innovative techniques and tailored promotional programs, Alliance Marketing supports brands in gaining a competitive edge in the marketplace.