Michael C. Dion

Michael C. Dion

Vice President, Small Format @ Alliance Sales & Marketing

About Michael C. Dion

Michael C. Dion serves as the Vice President of Small Format at Alliance Sales & Marketing, bringing over 30 years of experience in sales and strategic leadership across various companies, including The Hershey Company and Galactic Performance Solutions.

Current Role at Alliance Sales & Marketing

Michael C. Dion serves as Vice President, Small Format at Alliance Sales & Marketing. He has held this position since 2022, contributing to the company's strategic initiatives in Mansfield, Texas. His role focuses on enhancing the small format trade channel, leveraging his extensive background in sales management to drive growth and operational efficiency.

Previous Experience at The Hershey Company

Michael C. Dion spent 24 years at The Hershey Company, where he held various positions, including Area Sales Director for the West and Southwest regions. His responsibilities included national account development and category management. He also served as District Account Supervisor and Oklahoma District Manager, gaining significant experience in sales operations across different regions.

Education and Academic Background

Michael C. Dion earned a Bachelor’s Degree in Marketing from The University of Memphis, studying from 1978 to 1983. He also attended Christian Brothers De LaSalle High School, where he completed a College Preparatory program. His educational background laid the foundation for his extensive career in sales and marketing.

Leadership Roles at Galactic Performance Solutions

At Galactic Performance Solutions, Michael C. Dion has held multiple leadership roles since 2013. He currently serves as Sr. Vice President, Sales, Marketing and Loyalty, a position he has held since 2018. Previously, he was the Director of Performance Solutions, where he focused on enhancing sales strategies and customer engagement.

Career Overview and Industry Experience

Michael C. Dion has over 30 years of experience in strategic leadership and directing sales organizations throughout North America. His career includes significant roles at companies such as Shearer's Foods and Perfetti Van Melle, where he held positions like National Sales Manager and National Accounts Team Lead. His extensive experience encompasses various aspects of sales management and strategic planning.

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