Russell Yarbrough
About Russell Yarbrough
Russell Yarbrough is an Account Executive at Alliance Sales & Marketing, where he has worked since 2020. He has a background in client service and business analysis, with previous roles at Southern Company, Hallmark Cards, CROSSMARK, and Hartz Mountain Corporation.
Work at Alliance Sales & Marketing
Russell Yarbrough has been serving as an Account Executive at Alliance Sales & Marketing since 2020. In this role, he focuses on creating meaningful partnerships and providing world-class service to drive mutual success. His contributions aim to enhance client relationships and improve overall business performance.
Previous Experience at Southern Company
Before joining Alliance Sales & Marketing, Russell Yarbrough worked at Southern Company for 12 years, from 2000 to 2012. He held positions as a Client Service Analyst and Technology Analyst in Birmingham, Alabama. His tenure at Southern Company provided him with valuable insights into client services and technology integration.
Career at Hallmark Cards
Russell Yarbrough was employed at Hallmark Cards as a Key Account Executive for Kroger from 2017 to 2020. During his three years in Cincinnati, Ohio, he managed key accounts and contributed to the company's sales strategies, particularly focusing on the Kroger partnership.
Educational Background
Russell Yarbrough studied at The University of Alabama, where he pursued a Bachelor of Science in Business Administration. He attended the university from 1997 to 2000, focusing on Business Administration and Management. This educational foundation has supported his career in various analytical and executive roles.
Expertise in Data Analytics Tools
Russell Yarbrough possesses extensive experience with various data analytics tools, including Market6, IRI, Nielsen, Apollo, VIP, and Demandtec. His proficiency in these tools enhances his ability to analyze market trends and drive data-informed decision-making in his roles.