Steven Ford
About Steven Ford
Steven Ford serves as the Vice President of Sales - West at Alliance Sales & Marketing, a position he has held since 2018. He has over a decade of experience in sales and merchandising, previously working at Safeway in various roles for ten years.
Work at Alliance Sales & Marketing
Steven Ford has been with Alliance Sales & Marketing since 2016, where he currently holds the position of Vice President of Sales - West. He has progressed through various roles within the company, including Senior Business Manager and Director of Sales - West. His tenure at Alliance Sales & Marketing spans over eight years, during which he has contributed to the company's growth and sales strategies in the Denver area.
Previous Experience at Safeway
Before joining Alliance Sales & Marketing, Steven Ford worked at Safeway for a decade, from 2005 to 2015. He served as the Regional Private Label Operations & Merchandising Manager, overseeing private label products and merchandising strategies in the Greater Denver Area. His earlier roles at Safeway included Denver Division Pricing Coordinator and Denver Division Pricing Analyst, where he focused on pricing strategies and analysis.
Education and Expertise
Steven Ford earned a Bachelor of Arts in Economics from the University of Colorado Boulder, completing his studies between 1998 and 2000. His educational background in economics provides a strong foundation for his roles in sales and operations management, allowing him to apply analytical skills to business strategies and decision-making.
Career Progression
Steven Ford's career has evolved through various roles in the retail and sales sectors. After starting as a pricing analyst at Safeway, he advanced to pricing coordinator and later to regional manager positions. His experience at Albertsons - Safeway as Regional Own Brands Sales Manager/Category Manager for nearly a year further solidified his expertise in brand management and sales.