AMP Agency
Amp Agency is a marketing agency that integrates five specialized agencies to offer a wide range of services across various industries, including notable campaigns for brands like Maruchan Ramen and Aquaphor.
Services
Amp Agency offers a comprehensive range of services that cater to various marketing needs. These include experiential marketing, creative marketing, eCommerce, social media marketing, strategy and insights, media and performance, product experience, data analytics, and owned channels. These services aim to create engaging digital products and experiences that drive customer engagement and amplify brand offerings across the entire customer lifecycle.
Industry Expertise
Amp Agency has expertise in a diverse array of industries. These include automotive, beauty and personal care, fashion and footwear, financial services, food and beverage, retail, technology, and travel. This breadth of experience allows Amp Agency to tailor its services to meet the unique needs and challenges of different market sectors.
Notable Campaigns
Amp Agency has executed numerous notable campaigns for a variety of brands. For Maruchan Ramen, Amp Agency created a brand anthem inspired by fan voices, leading to a 21% increase in follower growth and 98% positive brand sentiment. The campaign for Aquaphor focused on transforming brand perceptions by highlighting the product's emotional and physical healing aspects. In the case of Ricoh, the agency managed a rebranding campaign to assure customers of unchanged quality and service despite a name change. For Incredible Beast, Amp Agency promoted regenerative agriculture by advocating for the COVER Act, featuring Nick Offerman as the spokesperson.
Data-Driven Strategies
Amp Agency has a strong emphasis on data-driven strategies. They utilize performance analytics, marketing science, intelligence and reporting, predictive modeling, segmentation, and testing and experimentation. These tools and methodologies allow Amp Agency to create targeted and effective marketing campaigns that drive results and enhance brand engagement.