Ampersand
Ampersand's AND Platform™ simplifies the planning, execution, and measurement of audience-based multi-screen TV campaigns, leveraging proprietary viewing insights and technology to deliver ads to precise audiences across 165+ networks and apps in the US.
Services
Ampersand's AND Platform™ simplifies the planning, execution, and measurement of audience-based multi-screen TV campaigns. It offers an Advanced TV Solutions Tool Kit designed to help marketers navigate the fragmented video advertising ecosystem using data, along with an Automated Insights Tool aimed at revolutionizing Tier 2 auto marketing by leveraging strong consumer data with privacy considerations. The platform supports both local and national TV buying through a single interface, providing operational efficiencies in ad delivery once an audience is defined and found.
Products
Ampersand's AND Platform™ provides features for defining and finding audiences, planning and executing campaigns, and measuring and reporting outcomes. The platform can deliver ads to precise audiences on 165+ networks and apps, in any day part, and in 200+ DMAs across the US. It leverages proprietary viewing insights and leading technology to help efficiently and effectively reach advertising goals. The AND Platform™ also provides answers to core marketing questions such as campaign reach, frequency, and media-driven outcomes.
Sector
Ampersand operates in the digital television advertising sector. It focuses on simplifying multi-screen TV campaigns and providing audience-based insights for effective advertising. The company reaches 117 million multiscreen households, with specific viewership insights on 64 million households. The AND Platform™ fuels viewership insights from 40 million households and supports activation on hundreds of cable networks across 85 million households. Ampersand's strategic focus is on leveraging digital and traditional TV advertising ecosystems.
Partnerships
Ampersand has a strategic TV partnership with Verizon Media, making it the exclusive seller of Verizon Fios’ addressable TV inventory. This partnership enhances Ampersand's ability to provide targeted advertising solutions. Additionally, Ampersand launched the Partners + Insights Series to educate and connect the TV advertising industry during the COVID-19 pandemic, further strengthening its role as a key facilitator in the TV advertising space.
Technology
Ampersand's technology infrastructure is driven by its AND Platform™, which offers unparalleled scale in TV for executing multi-screen, audience-based buys. The platform incorporates advanced data analytics to deliver precise audience targeting and efficient media planning and execution. The use of proprietary viewing insights allows Ampersand to optimize advertising campaigns and achieve desired marketing outcomes. The platform handles the complexity of media investments, aiming to simplify the process for advertisers with its user-friendly interface and robust feature set.