AnalyticsIQ
AnalyticsIQ specializes in predictive, AI-driven analytics, offering a range of data products for B2C and B2B markets, serving diverse industries with comprehensive data solutions.
Products
AnalyticsIQ offers a diverse array of products designed to meet the needs of various industries. PeopleCore features over 1500 predictive B2C marketing data points and covers 1400+ unique attributes for over 251 million individuals. BusinessCore provides powerful B2B data on growing businesses and leaders, covering 24 million businesses and 129 million professionals. Connection+ bridges personal and professional lives with B2B2C linkage data. Other specialized products include ChannelIQ for cross-channel personalization, AutoIQ for understanding car buyers' behaviors, CharityIQ for non-profits, HealthIQ for health-related data, EconomyIQ for economic data, MotivatorIQ for values and beliefs, and TravelIQ for travel-related data.
Predictive Analytics and AI
AnalyticsIQ specializes in predictive, AI-driven analytics to identify key audiences and behaviors. This includes delivering insights for targeted advertising solutions across multiple addressable channels. The company leverages its comprehensive identity graph with both offline and online identifiers, such as HEMs, MAIDs, and IP addresses, for real-time audience recognition and enrichment. Their advanced analytics cater to roles such as marketing, data science, and product innovation.
Industry Applications
AnalyticsIQ serves a wide range of industries with its data products and analytic capabilities. These sectors include automotive, B2B, CBD, CPG, education, financial services, gaming, health, insurance, media, non-profits, political, retail, sports, and travel. By providing industry-specific insights and predictive analytics, AnalyticsIQ helps businesses to better understand and engage with their target audiences.
Data On-Demand
AnalyticsIQ provides data on-demand through leading platforms and offers flexible licensing deals. Their data graph includes a variety of data points and identifiers for real-time audience recognition and enrichment. The company also offers custom data sets through its research platform, DataCore, allowing businesses to access bespoke datasets tailored to their specific needs.