Antenna
Antenna provides market data and insights for the Subscription Economy, helping brands understand subscriber decisions and thrive in the market.
Company Overview
Antenna provides market data and insights for the Subscription Economy, helping brands understand subscriber decisions to thrive in this landscape. The company's platform offers market measurement tools that track and analyze millions of consumer transactions on an explicit opt-in, privacy-compliant basis. Antenna provides insights on metrics such as acquisition, conversion, churn, and loyalty, allowing businesses to benchmark against competitors and industry-wide trends.
Funding
Antenna has raised significant funding to support its growth and development. In 2020, the company raised $4.2 million in seed funding led by Raine Ventures. This was followed by a Series A funding round in 2022, where Antenna secured $10 million, led by Bertelsmann Digital Media Investments. This funding has enabled Antenna to enhance its platform and expand its market insights capabilities.
Services
Antenna offers a robust platform for subscription analytics, catering to various consumer entertainment markets, including streaming and gaming. The platform tracks and reports on subscription trends and consumer behavior, providing detailed insights into metrics such as acquisition, conversion, churn, and loyalty. Antenna's services also include benchmarking against industry trends, helping businesses set pricing and negotiate deals with confidence. Additionally, the company analyzes the impact of pricing changes and promotions on user acquisition and retention, and tracks the behavior of subscribers who switch between different streaming services.
Market Insights
Antenna provides detailed market insights across the Subscription Economy, with a focus on the SVOD market. The company tracks the impact of major events, such as the Tokyo Olympic Games, on subscription sign-ups, and provides insights into the demographics of ad-supported versus ad-free plan subscribers. These insights help businesses understand consumer behavior and make data-driven decisions to improve subscriber acquisition and retention.