Alena Rieger
About Alena Rieger
Alena Rieger is a Manager of Design with extensive experience in graphic design and business management. She has worked in both the European and American design industries and currently manages design projects at Apeel Sciences while also owning Alenarieca Design Studio.
Current Role at Apeel
Alena Rieger serves as the Manager of Design at Apeel Sciences, a position she has held since 2021. In this role, she manages design projects and contributes to the company's visual and brand strategy. Her responsibilities include overseeing design initiatives that align with Apeel's mission to reduce food waste and enhance sustainability in the food industry.
Previous Experience at Apeel
Before her current role, Alena Rieger worked at Apeel Sciences in various design capacities. She was a Senior Designer from 2019 to 2021 and a Marketing Designer from 2018 to 2019. During her time at Apeel, she developed a strong understanding of the company's branding and marketing needs, which informed her later managerial responsibilities.
Education and Expertise
Alena Rieger has a solid educational background in business and design. She studied at TLA TeleLearn Akademie in Hamburg, Germany, where she earned a Bachelor of Media Business Administration. Additionally, she achieved Trainer Certification from IHK Oldenburg. Her studies at Santa Barbara City College further enhanced her knowledge in Business, Management, Marketing, and Related Support Services.
Background in Design
Alena Rieger has a diverse background in the design industry, having worked in both Germany and the United States. She has over a decade of experience in graphic design, focusing on brand development and packaging design. Her career includes roles as a Junior Art Director at Engel & Helden Werbeagentur GmbH and Frese & Wolff Werbeagentur GmbH, where she honed her skills in visual communication.
Entrepreneurial Venture
In 2018, Alena Rieger founded Alenarieca Design Studio, where she serves as the Business Owner. The studio specializes in graphic design, brand development, and packaging design. This venture reflects her commitment to applying her design expertise in a business context, allowing her to work with various clients and projects.