Armando Rojas Gomez
About Armando Rojas Gomez
Armando Rojas Gomez serves as the Sr. Director of Category Sales for Avocados at Apeel, where he specializes in sales support and product marketing. He has a diverse background in international business and has held various management roles in companies such as Camposol S. A., Maersk Line, and Procter & Gamble.
Work at Apeel
Armando Rojas Gomez serves as the Sr. Director of Category Sales for Avocados at Apeel, a position he has held since 2020. In this role, he acts as the subject matter expert on avocados, providing comprehensive sales support and collaborating on product marketing initiatives. He is responsible for accurately forecasting monthly, quarterly, and annual global sales revenue for the avocado category. Additionally, he engages cross-functionally with various teams, including Product, Strategy, Marketing, and Operations, to address scalability and lead generation challenges. He also prepares budgetary recommendations to align with organizational goals and manages resources effectively.
Previous Experience
Prior to his role at Apeel, Armando Rojas Gomez accumulated extensive experience in the agricultural and logistics sectors. He worked at Camposol S.A. as a Commercial Manager for Fruits and Vegetables from 2016 to 2017 and previously served as the Business Unit Manager there from 2015 to 2016. His experience also includes a position at Walmart as a Sourcing Project Manager from 2010 to 2011. Earlier in his career, he worked at Maersk Line as a Service Delivery and Export Documentation Sr. Agent from 2003 to 2006 and at Procter & Gamble as a LAC Imports Buyer from 2006 to 2008.
Education and Expertise
Armando Rojas Gomez holds a Licentiate degree in International Business from ULACIT / Universidad Latina de Ciencia y Tecnología, which he completed from 2007 to 2009. He also earned a Bachelor's degree in International Commerce from Universidad Braulio Carrillo between 2002 and 2006. His educational background is complemented by a High School Diploma from Colegio Maria Inmaculada and a Primary School Diploma from Escuela San Rafael de Coronado. This educational foundation supports his expertise in sales, marketing, and supply chain management within the agricultural sector.
Career Development
Armando Rojas Gomez's career development reflects a progressive trajectory in sales and management within various organizations. He began his professional journey at Mayca Food Service as an Administrative Assistant and Sales & Customer Service Agent from 2001 to 2003. His subsequent roles at Maersk Line, Procter & Gamble, Walmart, and Camposol S.A. provided him with diverse experiences that contributed to his current position at Apeel. His ability to develop a global strategy for the avocado category at Apeel demonstrates his capability in establishing long-term business relationships with suppliers.