Bernhard Anfang
About Bernhard Anfang
Bernhard Anfang is the Shopper Marketing Manager for Europe at Apeel, with a diverse background in marketing and product development across several prominent companies, including Nestlé and Unilever.
Current Role at Apeel
Bernhard Anfang serves as the Shopper Marketing Manager Europe at Apeel. He has held this position since 2022 and is based in Valencia, Valencian Community, Spain. In this role, he focuses on developing and implementing marketing strategies that enhance shopper engagement and drive sales across European markets.
Previous Experience at Nestlé
Bernhard Anfang worked at Nestlé in various capacities. He served as Brand Manager for Starbucks, Nescafé XPress, and New Business from 2021 to 2022 in Vienna, Austria. Prior to this, he was also a Brand Manager and Digital Specialist for Nescafé Dolce Gusto and Starbucks from 2017 to 2020, also in Vienna. His tenure at Nestlé spanned a total of four years.
Professional Background in Unilever
Bernhard Anfang has extensive experience at Unilever, where he held multiple roles. He worked as a Junior Category Marketing Manager for Ice Cream from 2013 to 2016 and later as a Category Marketing Manager for In Home Ice Cream and Lipton Hot Tea from 2016 to 2017. Additionally, he was involved in Customer Development from 2011 to 2013. His time at Unilever totaled five years.
Education and Qualifications
Bernhard Anfang studied Industrial Engineering and Information Technology at HTL Innsbruck (Anichstrasse) from 2002 to 2007, completing a five-year program. He also pursued a Bachelor’s degree in Marketing and Sales at FHW Fachhochschul-Studiengänge Betriebs- und Forschungseinrichtungen der Wiener Wirtschaft from 2009 to 2012, which took three years to complete. Furthermore, he underwent educational training in Spanish (C1) and Digital Marketing from 2020 to 2021 in Valencia.
Experience at SWAROVSKI and City of Vienna
Bernhard Anfang worked at SWAROVSKI as a Product Development & Design professional for one year from 2008 to 2009 in Wattens, Tirol, Austria. He also gained experience in IT Project Management and Bürokommunikation at the City of Vienna from 2009 to 2011, where he worked for two years.