Lauren Sweeney
About Lauren Sweeney
Lauren Sweeney serves as the VP of Marketing Operations & Commercial Strategy at Apeel, where she focuses on enhancing business performance and reducing food waste. With a background in digital marketing from companies like Verizon Media and Yahoo!, she has a strong commitment to purpose-driven brands.
Work at Apeel
Lauren Sweeney serves as the Vice President of Marketing Operations and Commercial Strategy at Apeel, a role she has held since 2021. In this position, she focuses on maximizing business performance through strategic planning and operational excellence. She has played a significant role in expanding Apeel's brand presence in the European market, including overseeing the selection and onboarding of a new global PR agency.
Previous Experience at Verizon Media
Prior to her current role, Lauren worked at Verizon Media as the Head of B2B Digital Marketing and Operations from 2017 to 2020. During her tenure, she was responsible for leading digital marketing initiatives and operations, contributing to the company's B2B strategies in Playa Vista, California.
Career at Yahoo! Inc.
Lauren has extensive experience at Yahoo! Inc., where she held multiple positions from 2003 to 2016. She served as a Marketing Intern, Senior Creative Strategist, and Senior Marketing Manager for Yahoo Gemini. Her roles involved developing marketing strategies and managing campaigns, which enhanced her expertise in digital advertising and marketing operations.
Education and Expertise
Lauren earned a Bachelor of Arts in Communications from the University of Pennsylvania, where she studied from 2000 to 2004. She also holds a Postgraduate Diploma in Arts Management from the University of Melbourne, completed in 2005. Her education underpins her specialization in digital advertising best practices, including programmatic, social media, and search engine marketing.
Background and Personal Interests
Lauren's professional journey includes roles at various organizations, including Hilton and Tourism Victoria. She is passionate about working with purpose-driven brands that aim to make a positive impact on the food system, particularly in reducing food waste. Outside of work, she enjoys family adventures with her husband, two children, and two dogs, valuing bravery, strategy, and creativity in her personal and professional life.