Luiz Beling
About Luiz Beling
Luiz Beling serves as the Chief Executive Officer of Apeel, a position he has held since 2024. He is recognized for his ability to build high-performing teams and foster trusting relationships, drawing on extensive experience in various leadership roles across the agricultural and pharmaceutical sectors.
Work at Apeel
Luiz Beling has served as the Chief Executive Officer of Apeel since 2024. His role is based in Santa Barbara, California, and he operates in a remote capacity. In this position, he is responsible for leading the organization and driving its strategic initiatives. His leadership is characterized by a focus on building high-performing teams and enhancing employee confidence and engagement.
Education and Expertise
Luiz Beling holds a Bachelor of Science degree in Chemical Production Engineering from FEI, where he studied from 1991 to 1995. He also earned a Master of Business Administration (MBA) in Finance and General Management from the University of Hartford, completing his studies from 1998 to 2000. His expertise includes cross-functional team leadership across various countries and industries, which supports his effectiveness in executive roles.
Professional Background
Prior to his current role at Apeel, Luiz Beling held several significant positions in various organizations. He worked at Farmer's Business Network, Inc. as US Country Manager and later as President of FBN Business Units from 2020 to 2024. His earlier experience includes roles at Bayer Crop Science, where he served as Vice President for Global Strategic Accounts and as Senior Vice President for Commercial Operations. He also worked at Eli Lilly and Company as a Market Researcher and Production Engineer.
Achievements in Leadership
Luiz Beling is recognized for his ability to develop and foster trusting relationships within teams and organizations. His leadership style emphasizes building high-performing teams, which contributes to a high level of employee confidence and engagement. His experience across multiple roles has equipped him with the skills necessary to lead effectively in diverse environments.