Appinio
Appinio offers a comprehensive research platform that enables users to design surveys, analyze results, and create customized reports, with access to a global panel of consumers in over 90 countries.
Research Platform Features
Appinio offers a comprehensive research platform designed for diverse survey needs. Users can create customized surveys, analyze data, and export results. Features include multiple survey question types such as multiple choice, picture galleries, matrices, and Likert-scale questions. The platform supports real-time data analysis with interactive dashboards for splitting, filtering, and comparing subgroups. Additionally, Appinio AI helps refine survey questions and generates answer options and insights, enhancing the overall research process.
Global Consumer Panel
Appinio provides access to a global panel of intrinsically motivated consumers across over 90 countries. This allows users to gather insights from a diverse range of respondents, ensuring comprehensive market research. Whether conducting brand tracking, target group analysis, or visual testing, the extensive reach of Appinio’s consumer panel offers valuable data to meet varied research requirements.
Specialized Use Cases and Methods
Appinio supports specialized use cases including brand tracking, target group analysis, pricing analysis, and visual testing. The platform offers a variety of advanced market research methods such as conjoint analysis, TURF analysis, and Van Westendorp pricing analysis, providing robust tools to address specific research questions. These features allow for sophisticated data collection and analysis tailored to different research needs.
Appinio Boards and AI Support
Appinio Boards is a feature that facilitates the creation, collaboration, and sharing of reports. Users can generate executive summaries using AI, making it easier to present data insights effectively. Appinio also includes tools for significance testing across various question types including NPS, Likert, single/multiple choice, open number, and matrix questions. This ensures that research findings are both accurate and actionable.
Flexible Pricing and Dedicated Research Consultants
Appinio offers flexible pricing packages designed to accommodate different research needs and budgets. Clients benefit from a dedicated team of research consultants who guide them through every step of the research process. This support ensures that users can maximize the platform’s capabilities and achieve their research objectives efficiently.