Apptimize
Apptimize, based in San Francisco, is a B2B company specializing in A/B testing and feature flag solutions across various platforms including mobile and web, aimed at enhancing product design and user experience.
Company Overview
Apptimize, based in San Francisco, CA, operates in the B2B industry, specifically in engineering, product, and design. With a team size of 50, the company is recognized for its expertise in enabling companies to innovate through feature management and experimentations. Apptimize's solutions are utilized globally, spanning regions such as United States of America, America/Canada, and remote workplaces. As a participant in the S13 batch of Y Combinator, Apptimize has received backing from notable investors like US Venture Partners, Google Ventures, and others.
Products and Services
Apptimize offers a range of products and services that include feature flags, A/B testing, and cross-platform solutions for mobile, OTT, and web platforms. Their Standard Feature Flags plan includes features like free feature flags, team administrative controls, targeting and segmentation, and a 30-day full-feature trial. The Advanced Feature Flags plan extends these capabilities with unlimited feature flags and advanced data export options. Their Enterprise A/B Experiments + Feature Flags plan further adds cross-platform A/B experiments, instant updates, and a results dashboard. All plans come with comprehensive support including implementation, onboarding, technical documentation, and ongoing email support for advanced and enterprise customers.
Customers and Use Cases
Apptimize's solutions are trusted by top apps like The Wall Street Journal, Vevo, HotelTonight, and Strava. The company empowers product teams to run A/B tests, make instant updates, and personalize user experiences on native iOS and Android apps. Their platform supports a culture of experimentation, with coordinated multi-channel testing capabilities provided by the Apptimize API and Airship integration. This approach aims to optimize the entire customer journey and foster substantial growth.
Feature Flags and Experimentation Solutions
Apptimize offers both standard and advanced plans for feature flags and experimentation. Their free feature flags solution helps organizations innovate faster and mitigate risk. The standard plan comes equipped with team administrative controls, targeting and segmentation, and data export via API. The advanced plan includes all these features plus pilot user targeting and automatic event importing. Customers also have access to cross-platform A/B experiment capabilities with instant updates and comprehensive results dashboards under the enterprise plan.
Support and Additional Services
All Apptimize customers benefit from robust implementation and onboarding support. The company provides access to extensive technical documentation to ensure seamless integration and utilization of their solutions. Ongoing email support is available for advanced and enterprise customers, ensuring continuous assistance. Apptimize also offers additional services to help improve and accelerate desired outcomes, thereby supporting teams in optimizing their experimentation and feature flagging strategies effectively.