Colan Chen
About Colan Chen
Colan Chen serves as the Regional Social Media Manager for APAC at Atlas, where he focuses on blockchain technology and web3 marketing in brand management. With a background in integrated marketing strategies and a keen interest in digital art forms, he has held various roles in marketing and communications across multiple companies in Hong Kong.
Current Role at Atlas
Colan Chen serves as the Regional Social Media Manager for APAC at Atlas. In this role, he focuses on leveraging social media platforms to enhance brand visibility and engagement across the region. He has been with Atlas since 2022, working remotely. His responsibilities include developing and implementing social media strategies that align with the company's overall marketing goals.
Previous Experience in Marketing
Colan Chen has a diverse background in marketing, having held several positions in notable companies. He worked as a Senior Account Director at Grayling for nine months in 2022 and previously served as an Account Director at the same company for eight months in 2021. His experience also includes two years as a Senior Account Manager at dentsu international from 2018 to 2020 and a year as a Marketing Executive at GIHLondon from 2017 to 2018.
Education and Expertise
Colan Chen holds a Master of Social Sciences in Media Management from Hong Kong Baptist University, which he completed from 2014 to 2015. He also earned a Bachelor of Management in Business Administration from 江南大學, studying from 2010 to 2014. His academic background supports his expertise in digital communication, media, and integrated marketing strategies.
Focus on Blockchain and Web3 Marketing
Colan Chen explores the potential of blockchain technology and web3 marketing within brand management and business development. He advocates for innovative marketing approaches that incorporate emerging technologies, aiming to enhance brand strategies in a rapidly evolving digital landscape.
Cross-Disciplinary Marketing Approach
Colan Chen promotes a cross-disciplinary approach that combines art and science in marketing. He emphasizes the integration of digital art forms, such as video editing, design illustration, and creative photography, into marketing strategies to create more engaging and effective campaigns.